Yo Gotti and Rick Ross

After “Movin’ Bass” with Jay Z, Rick Ross takes it back to the trap with his latest song and video for “Trap Luv” off his seventh album Hood Billionaire.

The MMG boss links with Memphis’ own Yo Gotti in the gritty clip, directed by Dre Films. Rozay reps for the dope boys and likens himself to Lionel Richie, W.E.B. Du Bois, and Ronald Reagan while standing alongside a group of children in the projects. DJ Khaled also makes a cameo and the video ends with a dedication to Mike Brown.

Hood Billionaire arrives November 24 featuring K. Michelle, Snoop Dogg, Big K.R.I.T., Boosie Badazz, and R. Kelly.

Watch Rozay show love to the streets.