After igniting a fire under hip-hop with his super-charged single, Big K.R.I.T. keeps the sparks flying in the video for “Mt. Olympus.” In the artsy clip, directed by A KRSP VISUAL, the Mississippi MC takes the industry to task (“Now they wanna hear a country ni**a rap”) and responds to Kendrick Lamar’s “Control” verse.

The self-produced song will appear on his upcoming sophomore album Cadillactica, due this fall.

Watch the country boy snap.