Snoop Dogg becomes reincarnated as Snoop Lion on “La La La,” the debut single from his forthcoming album Reincarnated. Produced by Diplo and the Major Lazer production team, Tha Doggfather raps in a Jamaican patois on the reggae-flavored song, which was recorded in Jamaica.

Reincarnated was inspired by Snoop’s trip to Jamaica, where he was positively impacted by the Rastafarian culture and the Jamaican people.