Jay Sean shares his love for animals in a new ad for PETA (People for the Ethical Treatment of Animals). Fresh off the release of his Pitbull-assisted single “I’m All Yours,” the Cash Money singer poses alongside a rescued mutt named Stella in the campaign, which encourages prospective pet owners to adopt instead of buying.

“There’s always a kid who wants to get a puppy or get a little kitten, and they might not know that they can actually go to a shelter to adopt one rather than going to a store to buy one,” said Sean, who used to have a dog. “They’re just as cute and they’re looking for a home. They want love, too.”

Jay Sean joins Waka Flocka Flame, Pink, Justin Bieber, Travie McCoy, Ryan Tedder, Mark Ronson, and Sean Kingston, who have teamed up with PETA to promote kindness to animals.