Kevin Rudolf keeps pressing on on his uplifting pop-rock single “Don’t Give Up.” The Cash Money rocker echoes words of encouragement over the cheery guitar-driven melody, which will appear on his upcoming third album.

“When I started writing this album, I had just moved back to New York City, where I grew up. I just got out of L.A. and when I got to the city I was feeling really positive and hopeful, and that’s the place where ‘Don’t Give Up’ came from,” he told Rolling Stone. “And plus, since the world is ending in 2012, I thought I’d leave on a high note.”

Brighten your day with the positive tune before it hits iTunes on April 17.