50 Cent has been making headlines for his business ventures and rumored relationship with Chelsea Handler, but he’s not quite ready to return to music. If you’ve been wondering why the hip-hop mogul has been taking so long to release a new album, that’s because he wants you to miss him.

“I haven’t been putting out new music cause I think people need to miss me. I go hard everybody knows this,” tweeted 50 in response to those asking when his next project will drop.

The “I Get Money” hitmaker began recording his fifth studio album last year. “It’s still got a soulful vibe to it and that’s why I called it Black Magic,” he previously told staging-rapup.kinsta.cloud of the follow-up to 2009’s Before I Self Destruct. “I had some Marvin Gaye-inspired stuff, some things that content-wise would feel like something Curtis Mayfield would do from my perspective, and just the choices of how the cadences on the records were like performance music that they did in the past. It feels brand new.”

The rapper has been in the studio with Lil’ Kim, Akon, Swizz Beatz, Busta Rhymes, and Lloyd Banks, among others for the set, which has no release date.

Just last week, he was in Las Vegas to launch his Sleek by 50 Cent wireless headphones at the Consumer Electronics Show. Shares of the parent company’s stock rose by 290 percent after 50 talked it up on Twitter, reportedly earning him $8.7 million. “You can double your money right now. Just get what you can afford,” he advised his followers.

Do you think 50 Cent is making the right move by waiting to release a new album? Share your thoughts.