Dr. Dre’s Beats are about to get some competition. A dapper 50 Cent was on hand to announce his new line of Sleek by 50 Cent Platinum headphones at the Consumer Electronics Show (CES) in Las Vegas today. The hip-hop mogul has collaborated with Sleek Audio on the first headphones to offer Wireless Hybrid technology using military-grade metals and the latest in fit and performance.

“I know music and I’ve tried everything on the market as far as headphones go, but I wanted something different, something better that really pushed the envelope and gave all music fans a new way to listen to their favorite artists,” stated 50. “I was fortunate to find Sleek. The technology they employ and their knowledge of how we hear music truly blew me away. It was a perfect match. I didn’t want to create another pair of loud headphones. I wanted to create headphones that offer top-level performance, style, and new technology.”

50 is not the only rapper entering the headphones market. Ludacris was also in Vegas to launch his Soul headphones, set to hit stores this spring.