Former lovers Jennifer Lopez and Diddy cross paths, or department stores, in Macy’s annual fall commercial. The actress-singer and music mogul hawk their designer goods in the TV spot for the “Find Your Magic” campaign, which also features Martha Stewart, Donald Trump, Jessica Simpson, Tommy Hilfiger, and Rachel Roy. The ad begins running Sept. 12.

“I’m in great company,” Diddy said on set of the shoot. “These are people that really work hard to have successful brands.”

Pull back the curtain below.