The countdown is on to Certified Lover Boy.
With just four days until its release, digital billboards have started to appear in Toronto’s Eaton Centre featuring lyrics from the album.
“I don’t miss…Let alone miss you,” says one, while another reads: “Should’ve said you loved me today because tomorrow is a new day.” A third billboard includes the words, “Something other than me has got to give.”
The same lyrics also appear on Nike-branded CLB T-shirts. Drake went live on Instagram last night as his OVO squad handed out the tees to fans on the streets of Toronto.
Drake revealed the Damien Hirst-designed cover art featuring 12 pregnant woman emojis. The album drops Sept. 3, nine months after its original January release date, which marks a full-term pregnancy.
There is speculation based on the title, artwork, and lyrics that the album will lean in the R&B direction. However, Hot 97’s Ebro Darden claims it will be a “straight up rap album.”
Drake appears to be putting some last-minute touches on CLB. He shared a photo of Noah “40” Shebib in the studio and covered the computer screen with the pregnant woman emoji.