Video: J. Cole - 'ATM'
Count it up, count it up, count it up! Fresh off the release of his fifth album KOD, J. Cole unleashes the colorful and lesson-filled video for “ATM.”
Directed by Scott Lazer and Cole, the video is a surreal representation of the money-inspired anthem. It features a group of children flying on a contraption made of drugs in search of the almighty dollar.
Later, J. Cole plays the role of a man who is also chasing his paper. He makes money, loses it all gambling, pays a literal arm and a leg for a car he can’t afford, and flies right into a tragic ending.
The visual also plays with other symbolic elements to emphasize the theme. For example, J. Cole raps inside of a padded room full of dollar bills to signify the craze for cash and in front of a giant automated teller machine, as a nod to the song’s title.
“ATM” is a single off J. Cole’s just-released album KOD, which stands for Kids on Drugs, King Overdosed, and Kill Our Demons.
Watch the money-inspired visual below.