Beyoncé's Coachella Performance Shatters YouTube Record
Beychella keeps making history. On Saturday (April 14), Beyoncé became the first black woman to headline the festival. Her epic set was also the most-viewed live stream in Coachella history.
Approximately 458,000 viewers from around the world tuned into watch Queen Bey slay on YouTube, the most ever for a single Coachella performance since they started streaming the festival eight years ago. The two-hour extravaganza featured cameos from Destiny’s Child, JAY-Z, and Solange.
Overall, Bey helped Coachella have its biggest YouTube numbers of all time. This year, the fest earned 43.1 million views and streams from across the globe, the most of any live festival in YouTube history.
Mrs. Carter also gave Twitter traction. “Beychella” was reportedly mentioned about 2.2 million times on Twitter. The social media platform also included the highest tweets per minute near the end of her set, according to Billboard. This is all the more impressive since Beyoncé isn’t even an active Twitter user, with her last post coming in June of 2017.
Queen Bey is using the HBCU-inspired performance to do good. Following her show-stopping set, the philanthropist announced a $100,000 Homecoming Scholars Award program for HBCU students.
Bey will be back in Indio, Calif. on Saturday (April 21) for Weekend 2 of Coachella.