Kanye West Announces Adidas Deal, Declares Kim 'Most Beautiful Woman of All Time'

Kanye West was all the way turnt up during his visit to Angie Martinez on Hot 97 on Monday. With Kim Kardashian by his side (“I’m just wifey for the day,” she said), he confirmed his new deal with adidas, revealing that he turned down an offer from Nike to develop more sneakers.

“Nike told me we can’t give you a royalty because you’re not a professional athlete,” said ‘Ye. “I’m a performance athlete.”

So he decided to do what’s best for his family. “The old me without a daughter might have taken the Nike deal because I just love Nike so much,” he said. “But the new me with a daughter takes the adidas deal because I have royalties and I have to provide for my family.”

He also spoke about becoming the “Tupac of product,” and proclaimed Kim as “the most beautiful woman of all time.”

Plus, the future Mrs. West gushed about Kanye as a father (“His face lights up when he’s with our daughter and he’s the most amazing dad ever”) and recalled her fallout with Katie Couric while ‘Ye sang “No New Friends.”

Check out highlights and watch the interview below.

On his goal: “I am going to be the Tupac of product. I’ma be the first hip-hop designer and because of that, I’ma be bigger than Walmart.”

On his wealth: “I gotta turn up. I gotta get my money up to another level ’cause it ain’t on Jay Z level, it ain’t on Diddy level yet.”

On why he doesn’t appear on “Keeping Up with the Kardashians”: “I don’t do her show because I don’t particularly like the way the producer shoots some of the shots. I’m very meticulous to that. I like to get a different [director of photography] or whatever.”

On Kim’s beauty: “Ya’ll acting like this ain’t the most beautiful woman of all time, arguably of human existence. The top 10 of human existence. I don’t give a fuck what type of jacket she got on.”