Tyler, the Creator

Tyler, the Creator is letting his imagination run wild in a new commercial for Mountain Dew. The Odd Future frontman voices a “nasty goat” named Felicia (also his Instagram name) in the TV spot, which he directed. When a waitress offers Felicia an ice cold Dew, he turns her down before attacking her and taking the soft drink. He chases her out of the restaurant as she screams.

“MOUNTAIN DEW GAVE ME A CHANCE TO JUST HAVE FUN BEHIND THE CAMERA. THANKS,” tweeted Tyler.

The hilarious ad will begin airing on television this week and marks the first in a series of commercials starring Felicia the Goat and Errol Chatham.