Nicki Minaj Launches Apparel Collection with Kmart
Nicki Minaj held a press conference for the launch of her lifestyle brand, the Nicki Minaj Collection, at Fig & Olive in West Hollywood on Friday. The blonde Barb sported bangs and showed off her curves in a white dress before taking the podium to answer questions from the media.
“This is a very exciting moment for me,” she told reporters. “Teaming up with Kmart and ShopYourWay.com is gonna give me a way to have my fans dress like me for an affordable price and it’s going to be rich stuff, quality stuff. My big thing is that it cannot look cheesy and cheap, and that’s what I want to give my beautiful Barbz.”
The “American Idol” judge will oversee the design and development of the brand so that it reflects her unique style. “Everything I do is a true representation of me,” she said. “It’s very important that I’m not just slapping my name on something.”
The diverse line will include everything from accessories such as hats and earrings to “cooky crazy” leggings to classic pieces you can wear to work. “I’ve been feeling so romantic and sexy lately, so dresses have to be in the line,” said Nicki.
The Nicki Minaj Collection will be available at select Kmart locations and online beginning this year. Fans can log on to ShopYourWay.com in the months ahead to get a behind-the-scenes look leading up to the launch.
Photo credit: Getty Images