The old Kid Cudi is gone. The G.O.O.D. Music rapper killed off his former self, showing the bloody scars with a gruesome new tattoo.

“New Tat The old Scott is dead…slit wrists,” wrote Cudi, who released his WZRD album with Dot Da Genius today.

The project is already #1 on iTunes, but he is not happy with the way his label has supported it. “Ok so just a heads up, my weak ass label only shipped 55k physicals cuz they treated this like some indie side project tax right off,” he tweeted. “They tried to rush me thru this so i can just give em another MOTM, but guess what? Fuck that, next album is WZRD. MOTM3 on hold til 2014.”

The duo is planning to tour in support of the album and is already working on a follow-up EP.

What do you think of Cudi’s new ink?