Now that J. Cole is out the gate, Roc Nation’s Rita Ora goes up to bat. The 20-year-old singer introduces herself to the world in her new video diary series, promising to show the good, bad, and ugly. Ora, who moved from Kosovo to England at a young age, takes us to the Notting Hill area of London where she frequents and to the studio as she records her debut.

“Rita’s been hiding for too long, this is now time to show you all why I’m on Roc Nation,” says the blonde bombshell, who’s been working on her album with heavy-hitters including Drake, The-Dream, Tricky Stewart, and Stargate. Listen to her song “R.I.P.” in the background.

If you want to hear more, Rita is taking requests. She will sing a suggested topic each week as part of her ongoing “Lullaby” series.