B.o.B’s art imitates a haunting reality in the music video for “War Witch.”

The visual for Bobby Ray’s A.I.R. (Art Imitates Reality) single takes place in a grocery store where every corner features another mystery. Looking at things through the eyes of a little girl and from a reflective B.o.B’s rhyme book, the clip takes on a brooding tone with every aisle.

Meanwhile, the ATL MC spits about his new “method.” “I just adjusted my method,” he rhymes. “They tried to muddy my message / Another corrupt one elected / Another new puppet selected.”

Later, B.o.B addresses his own controversial public perception. “Guessing my presence is threatening,” he adds. “Put you on game and they try to discredit it / Thanks to the Internet we can see racism isn’t as dead as they said it is / Serious as getting beheaded.”

Watch the “War Witch” vid below (via REVOLT) and stream A.I.R. here.