Another day, another deal for Rihanna. With a documentary in the works, the “Kiss It Better” singer has announced a new partnership with the Kendo devision of LVMH Moët Hennessy Louis Vuitton for her very own makeup collection.
WWD reports that the makeup line, Fenty Beauty by Rihanna, will launch in the fall of 2017. The 28-year-old superstar was reportedly paid as much as $10 million to ink the deal.
“Fenty Beauty by Rihanna is a beauty rocket ship that will appeal to a huge and diverse global audience,” said David Suliteanu, Kendo’s CEO. “We are aiming for the stars.”
This isn’t RiRi’s first dance in the makeup world. In 2013, she partnered with M.A.C on the limited edition RiRi Hearts M.A.C color cosmetics collection. In 2014, she worked with Viva Glam for AIDS research fundraising. In the past, Kendo has worked with celebrities and brands including Kat Von D and Marc Jacobs.
Rihanna has other deals, of course. Puma’s creative director recently announced her $80 “Fur Slides by FENTY,” which will be available for purchase on April 22. Meanwhile, she continues to tour the globe on her “ANTI World Tour,” which is set to stop in Toronto this evening.
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