Beyoncé Teams with Topshop to Launch Streetwear Brand
Beyoncé is expanding her business. The pop superstar has teamed with Topshop to launch a 50/50 joint fashion venture.
Beyoncé and Topshop owner Sir Philip Green have announced the creation of Parkwood Topshop Athletic Ltd., a global athletic streetwear brand set to launch in fall 2015.
The line will include clothing, footwear, and accessories across dance, fitness, and sports categories, combining fashion with technical performance. It will be sold at Topshop stores and Topshop.com.
Have you heard?! We're teaming up with the one and only @Beyonce to create an athletic + fitness streetwear brand!
— Topshop (@Topshop) October 27, 2014
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking,” said Beyoncé. “Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Sir Philip Green added, “We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”
This is not Beyoncé’s first foray into fashion. She and her mother Tina Knowles launched their House of Deréon ready-to-wear clothing line in 2004.
She currently sells her own merchandise, inspired by her 2013 self-titled album, on her website shop.beyonce.com.