Rihanna Unveils 'Rogue Man' Fragrance Ads

Sex in the air. Rihanna has unveiled the smoking-hot ads for her first men’s fragrance Rogue Man. The pop superstar gets up close and personal with a shirtless and tatted male model in one of the black-and-white photos.

“FINALLY!!! #ROGUE for MEN is here September!!! I’ve waited years for this moment!!” tweeted RiRi.

“LADIES!!! This September wake up next to your man smelling like this!!! Makes you wanna steal his Tshirts.”

Her women’s fragrance Rogue debuted last fall, and was nominated for Fragrance of the Year at the FiFi Awards.

Check out another one of the steamy ads below.