Can’t knock the hustle. 50 Cent grinds like a gangster in the film noir video for his latest Animal Ambition release “Hustler.” In the black-and-white clip, directed by Eif Rivera, the hip-hop impresario dons a fedora and smokes a cigar as he stacks his paper, surrounded by video vixens.

Before Animal Ambition arrives on June 3, 50 will headline Hot 97’s Summer Jam on June 1 alongside Nas, Nicki Minaj, and Lil Wayne.

See Curtis get his hustle on below.