Beyoncé Debuts Pepsi 'Mirrors' Commercial
Beyoncé had the BeyHive buzzing after posting a mysterious trailer teasing an announcement on 4.4.13. Now the pop icon shares her big secret with the world, rolling out a new commercial for Pepsi as part of her $50 million deal.
In the 60-second spot, entitled “Mirrors,” Queen B takes a trip down memory lane. She looks into a mirror as she recreates the dance moves from her iconic videos including “Crazy in Love,” “Single Ladies,” and “Bootylicious,” plus debuts a never-before-seen dance routine to her new Timbaland-produced song “Grown Woman.”
“Embrace your past, but live for now,” says B as she sips an ice cold Pepsi.
The Jake Nava-directed ad is part of Pepsi’s “Live for Now” global campaign, which encourages fans to embrace the NOW. “I had so much fun collaborating on this campaign with Pepsi,” said Beyoncé. “I got to re-live some of my favorite past characters and looks. It was the first time I saw those costumes in years and it was very emotional. I’m proud of those moments and they all connect in some way and have helped me evolve into who I am today.”
Today also marks Beyoncé and Jay-Z’s five-year wedding anniversary. Congrats to the Carters!