Snoop Lion preaches non-violence in the powerful video for “No Guns Allowed” co-starring Drake and his daughter Cori B. In the wake of recent tragedies, the Jessy Terrero-directed clip features striking images of the Sandy Hook Elementary School shooting, Aurora theater massacre, and Trayvon Martin killing.

“It’s a powerful song and we hope to spread a positive message that hits home with people,” said Snoop. “We’ve seen too much bloodshed involving guns and we want to prevent the next incident from happening. That’s what’s it all about, trying to bring awareness and push love and peace.”

The record will appear on Snoop’s upcoming album Reincarnated. Due April 23, the reggae-influenced project was executive produced by Diplo and the Major Lazer production team and features Chris Brown, T.I., Busta Rhymes, Akon, Rita Ora, and more.

[Noisey]