Rick Ross

Rick Ross roars through New Orleans in the black-and-white video for his latest street anthem “Hold Me Back.” The Maybach Music boss hangs out with the locals in the Calliope projects, while Swizz Beatz, Mia X, Wale, Stalley, and Gunplay make cameos in the TAJ-directed clip.

“We went to New Orleans to capture that essence,” Rozay told MTV News. “I feel like New Orleans been through it a lot, more than the majority of others, and they’re still strong, they’re still standing, they still got that pride. So you know, we went out to New Orleans, no permits, just pulled up in the Calliope projects and jumped out.”

The countdown is on to God Forgives, I Don’t. In just two days, the Bawse will release what he calls the best album of his career.