Pharrell Announces i am OTHER Creative Venture

  /  05.21.2012

Pharrell

Pharrell officially pulls back the curtain on i am OTHER, described as a “cultural movement dedicated to Thinkers, Innovators, and Outcasts.” The creative venture consists of the hip-hop mogul’s longtime projects including music production, apparel lines Billionaire Boys Club and ICECREAM, record label, and a premium YouTube channel featuring original programming.

“The idea for i am OTHER really came from the fans,” said The Neptunes producer. “They often say I inspired them to think outside the box and I wanted to establish a creative collective which represents that same philosophy. I believe individuality is the new wealth and I am dedicated to creating and supporting projects that encourage originality.”

The first signees to the i am OTHER imprint include “American Idol” alum Leah LaBelle, Puerto Rican singer Maxine Ashley, Compton rapper Buddy, and Texas musician Alyssa Bernal.

Watch Skateboard P make the introduction below.

TRENDING

Metro Boomin Addresses Speculation About Drake And Future's Alleged Beef: "Stop Making Stuff Up"

Metro Boomin told fans to “stop making stuff up for engagement” without clarifying whether he ...
03.25.2024

Drake Seemingly Trolls Nav After Realizing He Unfollowed Him On Instagram

Nav seemingly unfollowed Drake after the release of Metro Boomin and Future’s new album. Drake ...
03.24.2024

New Photos Of Drake Go Viral Following Kendrick Lamar's Verse On "Like That"

Social media fans claim that Drake looks stressed following the release of Kendrick Lamar’s new ...
03.23.2024

Social Media Reacts To Future Name-Dropping Megan Thee Stallion On "Type S**t"

Social media is debating whether Future’s “Take down Meg Thee Stallions by the group” lyric ...
03.22.2024
View More

Sponsored Stories