After taking a little time off in 2010, Beyoncé is set to return to music this year with a new album and the first of many endorsements. To kick things off, B goes blonde in a new commercial for L’Oreal Paris Féria hair color. The international star, clad in body-conforming outfits, whips her hair back and forth as she shows off her luscious locks. Here’s proof that blondes have more fun.