Soulja Boy has risen to fame and fortune due in part to his use of social media. The 20-year-old rapper, who has 2.5 million Twitter followers and over 500 million views on YouTube, spoke to The Wall Street Journal‘s Lee Hawkins as part of “WSJ Weekend Conversations.”

The “music industry’s king of social media” discussed how he uses the Internet to market himself, his next big idea, who he turns to for advice, and working with Kanye West and Kid Cudi on his new album The DeAndre Way, due November 30. He didn’t leave without performing his Boi-1da-produced single “Speakers Going Hammer.” Watch below.