The week of November 24 is about to get even more crowded. 50 Cent’s fourth studio album Before I Self Destruct will now hit stores during the busiest release week of the year.

The follow-up to 2007’s Curtis has been pushed back six days to Monday, November 23, staging-rapup.kinsta.cloud can confirm. It was previously scheduled for a November 17 release.

The album and accompanying film of the same name are set to arrive the same week as Rihanna’s fourth album, Lady Gaga’s The Fame Monster, Timbaland’s Shock Value 2, and Britney Spears’ The Singles Collection. Click here for an updated release schedule.

Music and movies aren’t the only projects Fiddy will be promoting. The hip-hop mogul will also launch a new cologne, Power by 50, in Macy’s stores this fall.