Three of Atlantic Records’ brightest stars are partnering with Gap for a major holiday marketing campaign. Flo Rida, Trey Songz, and Janelle Monáe will take part in the clothing giant’s “Merry Mix It” campaign, slated to debut online, in Gap stores, and in movie theatres nationwide on November 13th.
Gap reached out to Flo Rida and Trey Songz to write and produce a street-smart rendition of a Christmas classic for its annual holiday promotion. The resulting “Jingle Bells” will be highlighted on Gap’s www.gap.com/merrymixit site, which offers fans and customers the opportunity to personalize the spot.